2014 Potentialpark Awards – Who has the best Career Website, Online Application, best use of Mobile & Social?

How do you measure 123 top recruiting companies?

Rank them based on

  • 325 Ranking Criteria
  • 23,683 Respondents
  • 3,374 Online presences
  • 1,626 Social Media
  • 767 Career Websites
  • 333 Mobile

That’s a lot of numbers to crunch, what does it mean, who are the winners, and how did they win?

You may also be wondering, as I was, who is Potentialpark? Let me tell you the story as I saw it last week on the 37th floor of the KPMG building in NYC.

Greeted by two lovely ladies from Netherlands and Germany, the potential award winners filed in to the large conference room with a wonderful view of the East River. Dozens of plaques and four large crystal awards sat quietly on one side of the room waiting to be hauled back to an office for a brag wall or desk.


The overall very impressive event was kicked off by US Director Björn Wigeman and CEO Torgill Lenning, both polished presenters who highlighted the depth of their research and methodology.

Next up was Nicole Fritz, Associate Director for KPMG sharing a case study on their campus recruiting and the various communication tools they use to reel in top talent. Her team led the way for the company breaking new ground in use of social media and technology for recruiting:

  • Social – Facebook, Twitter, Pinterest, LinkedIn (EH)
  • Mobile – Apps, Website
  • Web – Careers sites
  • Print – GO Magazine
  • Internal portal type tools

While focusing on the consistency of their brand and messaging, they revamped their career sites to better depict their culture, goals and available opportunities.

After a short break Potentialpark showcased some great examples of how leading companies are leveraging blogs, online video, Google Hangouts On Air and other bleeding edge tech to engage candidates. Interactive cue cards were used for real-time voting in the audience – a nice touch!

Next came the awards… and lots of them!!


There were five categories:

  1. OTaC (Online Talent Communication Study) Overall
  2. OTaC Career Website
  3. OTaC Online Application
  4. OTaC Social Media Application
  5. OTaC Mobile Talent Interaction

Check out the winners here:  http://www.potentialpark.com/results-releases/usa

Then a special treat – a case study of GM’s successful rebranding. Co-presented by GM and their partner JWT Inside, they highlighted the challenges GM had and how they crafted a plan to focus on culture and executed that plan by launching hiring campaigns based on transparency of their ‘new’ employer brand.

Before all the awards were handed out, an awesome panel of leading employers discussed Mobile Talent Interaction & Online Application:

  • Shannon Smedstad HR Social Media & Employment Brand Lead, GEICO
  • Carrie Corbin Recruiting Strategy & Operations Leader, Samsung
  • Lisa Smith-Strother Global Recruitment Marketing & Employer Brand Director, AstraZeneca

The evening wrapped up with a wonderful networking reception, Potentialpark’s team affectionately called “Mingling”, which offered some great interactions with the winners and industry scuttlebutt too!

Want stats and more!? Visit http://www.blogging4jobs.com/hr/blogging4jobs-exclusive-76-job-seekers-prefer-apply-career-site/


About Ward Christman (HR Tech Advisor)

Ward Christman has 25+ years experience in HR technology and services with special expertise in employee referral, ATS solutions and job marketing (via job boards and social media). Ward has helped create dozens of successful partnerships between HR Tech companies. Career Summary: - Launched one of the first online job boards in 1992 (9 years) - Key member of HRsmart (ATS and TM) growth team (8 years) - Contributor to Lawson’s new HCM team (1 year) - First hire for Bullhorn’s corporate social recruiting platform (1 year) - Turnaround artist (Product Owner) for Kenexa’s 2xRecruit ATS (1 year) - Launchpad boosters for RolePoint’s entry into the Social Referral market - Founder, Chief Advisor and Publisher for HR Tech Advisor (2014) - Co-Founder of HRTechAlliances.com (2015) More details at http://www.linkedin.com/in/WardChristman

Leave a comment