eTeki Drives ROI by Crowdsourcing Expert Job Interviewers


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For eTeki clients, ROI means ‘Return On Interview’ – thanks to Expert Interviewers

Overview
eTeki-Logo-Smarter-Interview-InterviewerseTeki is a crowdsourced expert job interview service providing employers and recruiting agencies the opportunity to outsource the screening and competency qualification process to technical interviewers. They use a proprietary network of freelance technical professionals trained to complete recorded video or audio job interviews of IT professionals. eTeki solves the problem of corporate and agency recruiters having little ability, as non-practitioners, to truly vet and differentiate a good technical professional from a poor one. Through its platform, eTeki helps produce better interviews & ultimately better hires for employers.

How It works
Employers or recruiting agencies sign up on the eTeki platform to tap into a global network of hundreds of freelance technical professionals across 10 expansive categories of IT expertise and hundreds of job titles. These IT pros are trained by eTeki to use the platform and to properly interview IT professionals. All interviews are recorded either on video or audio and are available on demand via a secure weblink. Following the interview, a detailed written summary and report is completed by the freelance interviewers and sent to the client.

Pricing
The eTeki pricing model starts at $150 per assessment (interview) with lower rates based on volume. Since eTeki is currently in beta, initial fees are being waived so now is the ideal time to leverage this valuable service as an early adopter.

The Benefits – Quality & Speed
eTeki is well positioned to address a few of the most notable problems and shortcomings in talent acquisition for highly skilled technical professionals. The primary problem eTeki addresses is that the phone screens from those recruiting highly technical professionals are almost always of very limited value to hiring managers. The reason for the poor quality of these phone screens and interviews is quite simple; most talent acquisition professionals, as they are not IT professionals, have very limited ability to properly screen and qualify highly technical professionals on their technical abilities. eTeki instantly supplements the recruiter’s ability with a few clicks.

An additional benefit of Teki is that it can help accelerate the recruiting process through its ability to offer interviewers on demand. More so than any other types of hires, speed is very important when recruiting for IT talent, as top talent can often get multiple offers very quickly before employers have the chance to interview target candidates. eTeki has the ability to make sure top prospects are identified and interviewed quickly, as needed, before they are off the job market.

Outsourcing Technical Interviews
A third benefit provided by eTeki is the ability to offer added bandwidth to overstretched corporate and agency recruiting schedules while improving interview quality for employers or additional revenue opportunities for agencies. At many large employers most recruiters are handling 30 or more job openings at a given time. At certain times, the talent acquisitions teams simply do not have the bandwidth available to properly attend to the recruiting and interviewing process at a level satisfactory to the hiring managers. eTeki, for IT openings at least, can function as a sort of mini-RPO (Recruitment Processes Outsourcer) for the interviewing portion of the interview process. For recruiting agencies, eTeki can help with the bottom line by allowing them to focus more on revenue generating activities – getting job orders from clients & finding candidates that match those job orders. Prospectively, eTeki could even be helpful to sales and marketing efforts of recruiting agencies, by being able to help agencies differentiate their service with the quality and speed improvements. Providing eTeki ‘scores’, provided by the expert interviewers, can help drive urgency with the hiring managers at their clients by showing that their candidates truly are of top quality and may soon be off the market.

The Drawbacks
Although I have no doubt eTeki can make the case that its interviews are of higher quality, at the end of the day, interviewing, from an employer’s perspective, is a commoditized service that they view in absolute terms as either satisfactory or unsatisfactory, not in subjective terms of higher quality versus lower quality, and therefore will have to prove their value with every interview.

Another drawback for eTeki is that its value proposition is highly dependent on the client’s ability to act quickly as needed. Speed is an especially important component of IT recruiting versus other corporate functions. While eTeki has no control over how fast an employer is willing or able to move a candidate through the interview process, the value proposition of eTeki’s services is diluted in instances when an employer is not in position act fast when a HOT candidate has been identified by talent acquisition then vetted and validated by eTeki. Ultimately, it does not matter if eTeki verifies someone is qualified if the employer waits too long to finish the hiring process before they are no longer on the market.

The third drawback is when a recruiting firm uses eTeki, they are essentially admitting they have been providing clients less than stellar screening and vetting services.

Conclusion
eTeki is a great business idea that addresses and solves a very real talent acquisition problem – recruiters are rarely well positioned to provide truly meaningful phone screens and interviews of highly technical professionals. eTeki offers the ability to both improve and simplify recruiting process for technical hires.

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